What is a winning Hub?

This little rant applies to not only Hubpages. it's not even for all writing sites on the Internet. This is for writing in general, in whatever medium you may choose to use.

First of all, I am not a writer. I am not even the rear end of a writer. I do however enjoy just tossing words out and spreading them around to see where they land and what happens when they land.

I enjoy reading and learning.

I know what I'm looking for when I'm researching a particular subject. Pretty much the same as any other person, I don't want to spend hours and hours wading through piles of verbal ejacula, only to find that what I am in actual fact looking for, is not there!

This entails further searching and hunting.

I must admit that when I open a book, or land on a website, I briefly skim through it, to get an idea of whether or not it is worth my while to either study the book more, or to stay on the website, and read further.

In a small way I follow the teachings of Terry Dean, who has been making a living online since 1996. I say in a small way because I personally don't like "hard-line" or "aggressive" marketing. I don't enjoy having someone "in my face". However, reading his material, most of which is free, AND easily accessible, has taught me incredible amounts about not only Internet marketing, but about life, business, and myself.

Terry's bottom line approach to online marketing, and this is the philosophy I most appreciate, is to GIVE. Give information.

Give information? Yes, GIVE!

So many "online coaches" nowadays will tell you to enroll, at a fee of course, in order to benefit from the "Insert at least 3 superlatives of your choice here" training they can provide. The exclusive "Insert at least 3 superlatives of your choice here" information that they have methodically garnered over the (past) year(s) is about to become yours.

So, whats my problem with these guys?

Nowhere in all the preliminary pre-enrolment crap they bombard you with do they actually tell you what it is they will be doing during the training! These "Coaches" gives you loads of superlative nonsensical metaphor, wrapped in a glossy hard-sell cover, but, they don't GIVE you any real information!

Okay, this brings us back to the title of this Hub.

A good Hub, in my opinion, is a Hub that fulfills a need.

A good Hub is not a Hub that tries to get you to click on a link that will lead you to enrol into some kinda scam.

A good Hub leaves the reader feeling satisfied.

A satisfied reader WILL click a link, only because they now trust, "like', and appreciate what you recommend.

So, to summarise in a few words, a good Hub, nah, lets call it a Great Hub, will give information or tell a story.

A Great Hub will leave the reader with a desire to click a link, for no other reason than because you, the Hubber, took the time and effort to GIVE first!